5 SEO tips to improve web positioning in Google 2021

Positioning your website on the first page of Google results is a really difficult task these days. The good news is that by following some SEO golden rules, that goal can be achieved.

I started in this digital marketing business more than 10 years ago working for the tourism industry. I remember that by then it was relatively easy to rank a website on Google and gain traffic.

Optimizing the texts and images of a page, knowing some keywords, density in the text, writing something more than the minimum accepted size, creating a couple of internal links and a mention from any prestigious website, blog, forum or platform, it was enough to appear in Google’s premium results list.

Today, Google algorithms, the search habits and behavior of consumers in search of a satisfactory experience, competition on the Internet and the high preparation of digital marketing or SEO specialists, make the task of positioning a website in internet is a much more dynamic and complex process.

Focus on the value of content

Starting with Google’s algorithms, today the internet giant has an algorithm called hummingbird that rewards websites that focus on specific content and that target a specific market niche. We believe that the goal is to unequivocally show your users what can really be of value and relevant to them in an effort to continue to improve the search experience and to curate the overwhelming amount of information that can be found on the internet.

For example, if you have a website that deals with weddings and you write an article about the 3 best destinations in the Caribbean and you limit yourself to mentioning the countries and hotels that offer specialized services, I don’t think you will do as well, as if it deepens the dream experience of the bride and groom, the convenience of hiring a wedding planning agency, the advantages of getting married abroad and specifically in the Caribbean, in relation to a local wedding, the details of the wedding program, the reliability of legal documentation, etc.

The more complete, detailed, precise and clear the information that is shared that does not leave a single question to ask users, the greater the reward of competing in the first positions of the search engine.

Optimize the title and meta description of the pages.

Improving the user experience is one of the most important objectives that search engines try to satisfy, so achieving the presentation of the information that is accurate and most relevant to the user’s search intent is critical.

Have you seen that when you do a search in Google the first thing you see is a line of text in strong blue? Well that line is called the title tag and it’s a link to the page of a website where the content that you will find is found the netizen. The description that appears immediately below in two lines of black letters with the keywords marked in bold type is the meta description.

Both the title and the meta description must be sufficiently attractive, inspiring, concise, consistent and consistent with the search intent that the keywords reveal so that they finally deserve the award of receiving the desired click.

Set a coherent Internal Linking Strategy.

All content on a website page must have links to other pages within the same website. These links are called internal links.

The inclusion of links within the website indicates that your entire website constitutes a coherent compendium that is hierarchically related for its content value. Navigation between pages fulfills the objective of deepening or clarifying a topic.

Internal links must be structured with quality, that is, you must avoid creating random links that do not fulfill the function of expanding or completing information.

An excellent practice for pages with very extensive contents is the use of tables of contents or index with text anchor links.

A Coherent internal linking estrategy will boost your web positioning or SEO, as it indicates and helps Google to clearly identify the structure of your website, the herarchy of the content

Build quality External Links.

External links, as their name implies, are links that come from another website, that is, they link to different sites. From the user’s point of view, it is an opportunity to dig deeper and find valuable information when navigating from one site to another in an easy and natural way.

It makes it easier for search engines to index related content and evaluate user behavior, and for the website that receives the incoming link, it is an element of great importance for web positioning. The links must be of quality and come from websites with a good reputation for the so-called transmission of authority (link juice in English) to occur, otherwise, they can become toxic links with unwanted effects such as loss of position and up to the penalty of the site by search engines.

Get help with Google Search Console

Google provides us for free with Google Search Console that helps us to organically position our website the SERPs. This platform offers us the most significant data on the performance of a website, whose analysis and interpretation will help us to define an effective web positioning strategy in Google that generates traffic.

Among the most significant statistics are those included in search analytics, the pages that generate the most traffic, the most viewed pages, those that have received the most clicks, and in which users have stayed the longest (CTR- Click Through Rate) . It also shows us the keywords that our website shows in the search results or that have had the most impressions and with which they give us clicks.

But beware! In designing our SEO strategy, we cannot abuse these keywords and put them all in a single article or on a single page, as they would make the content too confusing, both for search engines and users. The content should flow naturally, although as we mentioned earlier, it should be as comprehensive as possible in terms of covering as many responses to consumer questions as possible.

Improving content is never going to generate immediate traffic, since as we all know, organic positioning takes time to spread throughout the internet.