Social Media Marketing Services

Define your social media channels

Do you think that the use of all channels would bring more benefits to your business?

Of course not, each business must choose its own communication channels through which it will spread its brand message, and for this, it is not only worth doing market research, segmentation, definition of target audience and analysis of environment competition, you will need to profile your personality, to determine which channel / channels are most effective for each of your purposes, such as:

• Branding / Image
• Increase the fan community
• Direct public relations and Customer Service
• Increase traffic to the company’s website
•  Promote new products and / or services

It is important to note that while opening a channel can be of great benefit to your business, what will eventually define your success will be the development of an effective community management strategy.

Can I do social media marketing on my own?

Yes, especially if you have the knowledge of how to manage the positioning of your brand, manage your community, and also have implemented a strategic social media marketing plan that articulates with your digital marketing plan in general. Managing social networks is more complex than publishing.

What social networks should I use?

Each of the social media platforms has its own peculiar characteristics and brings together different types of communities. In this way, the decision to enter a certain social network will depend, among other factors, on the industry to which you belong, the services or products that your brand offers and the market research that leads you to know in which of these networks frequent your potential customers.

Is Social Media Marketing Different From Digital Marketing?

Yes. Definitely Social Media Marketing is simply a type of Digital Marketing. Social media marketing includes advertising and promotion on social and professional platforms such as facebook, instagram, twitter, pinterest and linkding, while digital marketing encompasses the entire digital ecosystem of a company.

What is the importance of social networks for a company?

Although social networks do not have the mission or the fundamental weight in the acquisition of potential customers in a natural or organic way for a company, they do contribute to the construction of reputation and authority, positioning and visibility of a brand through the exchange with its customers. communities and paid advertising of services and products.

The social media marketing strategy must be carefully handled since the public likes to buy, but they do not like to be sold, hence an inbound marketing strategy is ideal.

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