How to improve Organic Marketing workflow

It’s hard to get the necessary buy-in and cooperation for SEO. As SEO professionals, it’s a challenge to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO means . However, more and more companies are putting their effort and attention into developing their digital marketing teams, especially within organic marketing or SEO. Experience has shown that companies can no longer rely solely on their traditional marketing strategies. As companies across all industries now prioritize a digital-first strategy across the organization, it’s essential that you’re optimizing workflows to support the best ROI possible.

For too long SEO professionals have been considered the janitors of their organization. We receive the “SEO content” task months after production, or we are not consulted about technical changes and only learn about them when problems need to be fixed.

We need to be more proactive in using our SEO knowledge and make sure the SEO experts in your organization have a seat at the table. Undoubtedly, SEO marketing professionals are an important part of the digital marketing team.

The key is learning how to break down these silos and enable SEO throughout the organization. It’s not an easy task, but it’s necessary if you want to drive efficiency and see organic success. When organic marketing is involved in the conversation, it allows SEOs to make sure content is set up for success.

Wouldn’t every organization want their content to work well from the start? Most of the time websites with the best performing content appear to have the most efficient organic marketing workflow.

What is organic maturity in digital marketing?

Being a mature organic marketing company means you have the right mix of people, processes, tools, and metrics to help inform digital marketing and the company’s overall strategy.

Let’s break down each of these areas to see how we can create a proactive and efficient organic marketing workflow.

How to create a more efficient organic marketing workflow

One of the easiest ways to make your workflow more efficient is to make more people in the organization aware of SEO and the benefits it brings when prioritized across the board.

Educate your organization on SEO

By educating the organization on SEO, in-house experts can instantly make more people aware of SEO best practices. Wouldn’t it be great to have 10 people thinking about SEO instead of just one person as an SEO expert?

At a minimum, doing so helps broaden your understanding of what SEO is and how it fits into your organic marketing workflow. Within organizations, collaboration and alignment between many different departments is key.

For example, when creating content, SEOs should involve the marketing team, the content team, the legal team, and the development and design teams. This means that there are usually many stakeholders involved. But educating them along the way on SEO best practices makes it easier to speed up the process next time.

The main point here is that it doesn’t matter how limited your business is with SEO resources (obviously the more we can get the better!) because just about anyone can be an SEO with the right knowledge.

If SEO experts can teach different departments more about SEO and use this knowledge to help convince them why it matters, we can create more in-house SEO professionals. That is why educating in SEO is something important internally.

Once you take the time to explain why we care about things from an SEO perspective and how it can increase results and make your job easier, there’s less rejection. Do you remember the last time the developer ignored your request for a month? Educating them on SEO best practices can help you learn to prioritize technical issues without disrupting your responsibilities.

Translation: Pedro de la Rosa

Source: Search Engine Journal

https://www.searchenginejournal.com/marketing-workflow-efficiency/443754/#close