An effective Inbound Marketing strategy proposes the following stages of the customer journey
Attraction Stage: Inbound marketing is not at all an approach aimed at massing traffic to a website, but rather at raising the quality of that traffic, opting for users who are attracted to the products or services offered by a company. Quality traffic is obtained by providing high-quality and valuable content to users in a timely manner, that is, when a need arises and a solution is required.
Conversion Stage: Once you have attracted quality visits to the website, we must convert those visits into conversion opportunities. And we should not understand by conversion only the sale, let us understand by conversion any purpose that we achieve with a certain marketing action. To achieve this, we must commend ourselves in a process of communication with users in the form and by the means that best suit them. The first step is, of course, the establishment of contact, which can be through contact forms, messages or information products or downloadable content to encourage them to interact with the brand.
Once we obtain the data of the users, we can contact them, clarify doubts and expand the information in a personalized way, to establish a relationship of empathy and achieve effective communication.
Closing Stage: Once you have established regular and effective communication with your potential customers, you are ready to transform these communications into mutually beneficial exchange opportunities. The most effective method will depend on the sales tools you have and the particular needs of each of your potential clients. You will need to plan ways to capture their attention by making personalized offers to close the deal successfully.
Delight and Promotion Stage: The inbound marketing methodology is based on offering an excellent experience to each client. In our time, users have become experts and therefore more demanding in their requirements. That is why it is important to be available when they need it and help them solve their problems and needs through proper interaction and communication. If you manage to establish a relationship of trust and loyalty with your customers, they will continue to buy your products / services and develop a long-term bond with your brand that will end up recommending you and promoting your products and services.
Inbound Marketing: The Revolutionary Approach to Modern Strategic Marketing.
