Content creation tips for Social Media

How to generate content for Social Media?

Despite the large number of public who visit Social Media platforms daily and observe the content of published texts, give them “Like”, make comments and even share it, this does not indicate that they are going to become our potential customers, since that the vast majority do not read it and, therefore, the objective for which we have created that content is lost. The purpose of publishing content is to inform, publicize a certain brand or service or teach how to solve a problem, but if the visitor does not get in touch with the content to assess it, the message does not fulfill its objective.

This is indicating that we have to vary our strategy when publishing content for Social Media. Therefore, we are obliged to use other tools that motivate and engage the visitor: videos, memes, images and infographics. If we are going to write an article, we must try that the title is not very long, but that it impacts the audience. Besides, it{s higly recommended to use mystery and suspense titles since these motivate curiosity and the reader will show interest in knowing the result of the idea which remains unfinished. Also all text must be accompanied by images or videos. In short, we have to be more creative every day.

Suggestions to achieve greater effectiveness in a content strategy.

The effectiveness in crafting a content strategy depends largely on your planning. A good content strategy should align the content creation process, first of all with the general objectives of the business and the specific objectives of each stage of the client’s journey through our company, taking into account the specificities of each of the means and ways of distributing information along the digital ecosystem.

Here is a list of some suggestions that can guide you in the proper planning of your content strategy.

• Make a list with the selected publications, organize by days the ones that we are going to present and in which social networks they will be published. Prioritize the issues that may be of greatest interest to our community.
• Determine the most appropriate time to publicize the content, taking into account the moment in which there is a greater traffic of visitors in the selected social networks.
• Offer quality information on the services or products that we are going to launch, especially referring to the benefits they provide. Not sales promotions, the important thing is to show useful content so that the potential customer realizes that he needs to buy that product or service and not another.
• Promote open and clear dialogue with potential customers, for this we can use questions that motivate the interest of the visitor and help clarify situations. Establish consultations and organize a plan of days, hours to clarify doubts.
• Achieve empathy with your audience, using content that awakens humor, but this must be related to the brand or service that is being offered. You have to make the audience laugh, but very carefully. Let’s not abuse this technique, let’s always remember that our function is not to make people laugh, it is to inform and teach to make ourselves known. Humor is a slight brushstroke.
• We can promote, within a service or business, the people who work with us, through photos, videos, etc. and very importantly, publicize the testimonies and opinions of customers.
• Plan how often we are going to publish on the different social networks: Facebook, Twitter, Google My Business, etc. This must be in correspondence with the community that we have created in each of them.
• It is important that the texts are short and have a clear and precise language. The information may be supported by videos, and other types of images that complete the information we wish to offer.

Other aspects to take into account when we are going to publish content on social Media.

• Determine what we want to achieve with our actions on social networks, through the marketing strategy used.
• Having well delimited towards potential clients we will direct our actions and in this way be able to determine in which social networks we are going to publish our content.
• Stay up-to-date with new trends in social networks.
• Use tools that allow us to obtain better results in the content we publish on social media channels.

Content creation Tools

1.-ThingLink:

ThingLink allows us to interact with video, photographs, images and 360 media, through links.

2.-PlaceIt:

Our favorite tool is PlaceIt – Excellent tool to make presentations and logo designs, promotional videos, sketches, posters for facebook, instagram, etc.

3.-Canva:

Canva allows us to edit and create content with image and video templates to share on your social networks, blogs or websites.

4.-Piktochart:

Piktochart is a very important content creator tool, because the infographics have higher quality and arouse more interest in visitors.

Importance of Social Media for content publishing

Social Media, as we have expressed previously, are a fundamental bulwark to improve the desired results for our business, since in current times it is the most effective means of information to make ourselves known.

All social networks are important, although not all have the same amount of traffic or point to the same community. Examples;

• Facebook: it is the network with the highest amount of traffic in the world. Visited by audiences of all ages and of different genders, races and social status. So this network is one of the most suitable for advertising content for business.
• Instagram: has a specific traffic, usually of limited age, it ranges from young to old, but not old. It is very important for uploading videos and it is the one selected, generally, by women.
• Twitter: generally has a young audience as fans and is very effective in providing information through images and videos. It is also very suitable for sending short messages to a large group of people and it is a very fast route. It is preferred by the male sector.
• Pinterest: rather it is directed to publish images. Very useful for advertising web content. Preferred by still young women.

I think this brief review can help us develop a quality content plan. A content capable of informing, teaching and helping to solve the problems of our public and make our business prosper by using valuable tools to enhance the brand.