What is a Landing Page?
Basically, it is the set of digital marketing actions aimed at making a website visible in a natural or organic way in the first results shown by search engines.
How many type of landing pages are there?
According to different internet marketing experts, there are several types of landing pages that are classified according to the objectives with which they have been designed, however here we are going to list only the ones that most benefit the conversion objectives of prospects.
Squeeze Page: It is the type of landing page that aims to get the visitor’s email address, in order to better direct its conversion strategy. Generally, an exchange of personal information is made for information of interest to the users. It is very common in the landings pages of free information (Guides) to download.
Lead Capture Page: This page is similar to the squeeze page, only it asks for much more information. It is very useful for market studies
Click-Through Landing Page: It is a capture page that invites potential customers to try the products or services for a certain time before buying them so that they can experience their characteristics and benefits.
“Get Started” Landing Page: It is a landing page contained in a website that invites its visitors to learn more about a certain benefit of a product or service that has already caught you.
Paid Advertising Landing Page: This type of page is what we get to after seeing an ad and clicking on it. It’s usually linked to a squeeze page to capture the visitor’s contact information.
Do I need a domain for a landing Page?
Definitely yes, you would need a domain and a hosting service as well to store your landing page, however if you already have a domain and hosting, you can create several landing pages using subdomains or sub-directories.
What are the key components of a Landing Page?
The basic component of a landing page are the following:
- A title and sub-title.
- A unique selling proposition.
- The benefits or values of your offer.
- Images or videos that show the context of use.
- Testimonial or case of study.
- A statement of reinforcement.
- A final argument.
- A call to action.
What attributes describe a good landing page experience?
Starting from the fact that landing pages must be designed to achieve a single objective by targeting a single buyer persona, they must not contain menus with multiple themes that distract the visitor’s attention.
Therefore, among the main attributes that describe a good user experience, landing pages must have:
Simple and direct navigation: Information on a single page, without distracting menus or elements.
Detailed and complete content: text, images and videos about a single product or service
Testimonials or success stories: The inclusion of these elements contributes to reinforcing the credibility of the proposal and the reputation of the brand.
Call to Action: This item indicates the next step to take after hearing the value proposition.
Feeling of limited time or sense of urgency: In general, people tend to procrastinate when they understand that the time of opportunity is unlimited. This psychological phenomenon explains the sales boom in the seasons or dates of special events. People feel like they can’t pass up opportunities.
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