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What’s Branding all aboutBranding is all about creating a distinction that qualifies your business to be on market through a promise. A promise that should be consistent, and you should keep all along in your communication with your public.
Branding is about how to effectively communicate with your audience. Your brand must reflect what your business represents in terms of values to create a connection with your customers.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”8972″ img_size=”400×400″ alignment=”center”][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row row_type=”parallax” full_screen_section_height=”no” css=”.vc_custom_1588290850090{padding-top: 185px !important;padding-bottom: 195px !important;background-image: url(https://budgetdigitalsolutions.com/wp-content/uploads/2019/07/social-media-3758364_1280.jpg?id=7455) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][qodef_custom_font font_family=”Raleway” font_size=”50″ line_height=”95″ font_weight=”600″ text_align=”center” color=”#003a87″][/qodef_custom_font][qodef_custom_font font_family=”Raleway” font_size=”30″ line_height=”40″ font_weight=”700″ text_align=”center” color=”#ff6600″][/qodef_custom_font][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width=”grid” full_screen_section_height=”no” css=”.vc_custom_1588291200935{margin-top: 30px !important;}”][vc_column][vc_column_text]
Fuel your brand Now![/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width=”grid” full_screen_section_height=”no”][vc_column width=”1/3″][vc_empty_space css=”.vc_custom_1577735960154{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”8835″ img_size=”800×600″ style=”vc_box_shadow_3d”][/vc_column][vc_column width=”1/3″][vc_empty_space][vc_column_text]
It is very common that concepts such as Brand, branding and visual identity are used without distinction in similar contexts when in reality they are very different things.
The out-of-context use of these basic categories creates confusion that at the strategic level can be serious and with disastrous consequences for the conquest of the ideal market.
Hence, understanding the differences between these concepts will make our lives easier when considering the development of a brand that, in the eyes of ordinary people, is reduced to logo design.
So what is the difference between Brand, branding and visual identity?
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Business Branding Plans[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row content_width=”grid” content_aligment=”center” full_screen_section_height=”no” css=”.vc_custom_1552431145289{padding-top: 100px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column css_animation=”bounceInDown” css=”.vc_custom_1555985682065{padding-right: 20px !important;}”][qodef_pricing_tables columns=”qodef-four-columns” skin=”qodef-skin-dark”][qodef_pricing_table title=”BDS BASIC” show_button=”yes” active=”no” price_period=”1 Week” button_text=”More Details” price=”629″ link=”#”]
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(facebook, twitter, yourtube)[/qodef_pricing_table][qodef_pricing_table title=”BDS CORPORATE” show_button=”yes” active=”no” button_text=”More Details” price=”2500″ price_period=”4 weeks”]Design & Development of an Integral Business Branding[/qodef_pricing_table][/qodef_pricing_tables][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width=”grid” full_screen_section_height=”no”][vc_column][vc_column_text]
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De que se trata el BrandingEl branding se trata de una distinción que califica su negocio para estar en el mercado a través de una promesa. Una promesa de que debe ser coherente y que debe mantener todo el tiempo en su comunicación con su público.
La marca trata sobre cómo comunicarse efectivamente con su audiencia. Debe reflejar lo que su negocio representa en términos de valores para crear una conexión con sus clientes.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”8972″ img_size=”400×400″ alignment=”center”][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row row_type=”parallax” content_width=”grid” full_screen_section_height=”no” css=”.vc_custom_1588289595102{padding-top: 185px !important;padding-bottom: 195px !important;background-image: url(https://budgetdigitalsolutions.com/wp-content/uploads/2019/07/social-media-3758364_1280.jpg?id=7455) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][qodef_custom_font font_family=”Raleway” font_size=”50″ line_height=”95″ font_weight=”600″ text_align=”center” color=”#003a87″][/qodef_custom_font][qodef_custom_font font_family=”Raleway” font_size=”30″ line_height=”40″ font_weight=”700″ text_align=”center” color=”#ff6600″][/qodef_custom_font][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width=”grid” full_screen_section_height=”no” css=”.vc_custom_1588291329312{margin-top: 30px !important;}”][vc_column][vc_column_text]
Desarrolla tu marca ahora![/vc_column_text][/vc_column][/vc_row][vc_row full_screen_section_height=”no”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row content_width=”grid” full_screen_section_height=”no”][vc_column width=”1/3″][vc_empty_space css=”.vc_custom_1577735960154{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”8835″ img_size=”800×600″ style=”vc_box_shadow_3d”][/vc_column][vc_column width=”1/3″][vc_empty_space][vc_column_text]
Es muy común, que conceptos como Marca, branding e identidad visual sean usadas sin distinción en contextos similares cuando en realidad se trata de cosas muy diferentes.
El uso fuera de contexto de estas categorías de base crea confusiones que a nivel estratégicos pueden ser graves y de consecuencias desastrosas para la conquista del mercado ideal
De aquí que comprender las diferencias entres estos conceptos, nos va a hacer la vida más fácil a la hora de plantearnos el desarrollo de una marca que a la vista de la gente común, se reduce al diseño de un logotipo.
Entonces, ¿cuál es la diferencia entre Marca, branding e identidad visual?
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Planes de Desarrollo de Marca[/vc_column_text][/vc_column][vc_column width=”1/3″][/vc_column][/vc_row][vc_row content_width=”grid” content_aligment=”center” full_screen_section_height=”no” css=”.vc_custom_1552431145289{padding-top: 100px !important;padding-bottom: 50px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column css_animation=”bounceInDown” css=”.vc_custom_1555985682065{padding-right: 20px !important;}”][qodef_pricing_tables columns=”qodef-four-columns” skin=”qodef-skin-dark”][qodef_pricing_table title=”BDS BASIC” show_button=”yes” active=”no” price_period=”1 Semana” button_text=”Mas detalles” price=”629″ link=”#”]
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