SEO Copywriting: Writing optimized and valuable content for people

The crawls by search engines are becoming more and more difficult, because the internet is overhelming and full of information, and search engines demand more and more improvement in the content every day. Therefore, SEO copywriting is a powerful partner that every page administrator (Webmaster) should take as a pattern.

SEO copywriting is a quality writing technique. This resource helps to have a better optimization  and positioning in the SERPs, with the aim of increasing the visibility of a website in the results of the different search engines and, therefore, achieving that the content that is presented, in a writing, have an optimal position in relation to the competition. This is important for all web pages and especially for blogs. Since if optimized content is not presented, it will surely not appear in search results related to the presented topic.

This does not mean that we must write impeccably thinking only of search engines, but that our attention must also be directed to users who are our consumers par excellence. Search engines are designed to understand the behavior of users, their search preferences and provide them with increasingly sophisticated results. In Google certain tools are used to know if the content that is tracked is of quality for users and if they have noticed it (the time spent on pages, number of page views, number of clicks obtained on a link and other elements )

You can no longer fool search engines by writing only for them, but you have to write quality content and optimized for people.

So if your content is of good quality in the search engines and provides value to consumers, there is a good chance that it will rank. Content is an important element that complements and makes any digital Marketing strategy flourish, because it brings various benefits. For an SEO writing we must take into account a series of previous elements that will give us value in the content Marketing strategy.

Elements that must be taken into account for a correct SEO writing.

1._ Specify the audience and determine the purpose that you want to achieve with an SEO positioning strategy.

2._Examine the competition to find out what are the elements that have made it easier to position the different pages of your domains and draw up a plan of attack for each case.

3_Execute a deep study of the keywords to determine the terms to work for the contents of the pages. It is necessary to assess whether the search purpose for Keyword research is the most correct in each case.

4._Analyze content that is needed to enhance the web, the construction of information, analysis of keywords and assessment of the competition. It should be borne in mind that depending on the term and type of search they carry out, so will the different results (blog entry, home page, service page and others). So you have to present the most correct content and a reasonable distribution in the domain.

5._Analyze and propose in the strategy, the dates on which the contents will be published and the order that will be established, according to the preferences that are selected according to the different objectives that they want to obtain in the marketing strategy of content. It is important to make an editorial calendar, since it will be very valuable to plan the content that you will write in the future.

6._Create a content distribution for each theme outlined in the strategy.

Tips to improve the content in SEO writing.

First paragraph: heading.

1._Start with a powerful introduction to motivate the user.

2._Include the main keyword in the first paragraph.

3._Always include the keyword in the main header.

4._Examine the headlines well and use longtail and shortnail. Analyze the relationship between the two and search intent.

Internal and external links:

5._Use an internal link in the first paragraph.

6._Use, according to the extension 3 internal links in the post.

7._Use at least 3 external links to an authority website, to give more value to the customer and the natural link in front of search engines.

Meta Tags and improvement of the page.

8._Abarca the Keyword in the meta titles to enrich the Snippet in the Google results and the CTR. For the preparation of titles and headings, you can take into account headlines and headings of the first results obtained by search engines

8._Abarca the Keywood in the meta titles to enrich the snippet and the CRT. This is important for the preparation of titles and headings of the first results obtained by the search engines.

9._To perfect the CTR of your posts you can use an ASCII emojis, since some are registered and ranked by Google.

10._Write and incorporate the meta description of the page, if it was already created and not well perfected, in order to improve this Snippet in Google and CTR results. Keep in mind that you have to be almost 150 characters.

11._Incorporate the canonical rel and direct it to the blog entry you want to position. If there are two blog posts lurking for the same keyword and with a very similar address, then you have to decide which post to boost.

12._Indicates the search engine to register or not the content. This is important to position a page in search engines.

13._ Mark and classify the contents: type, theme and information.

14.- Use the keyword used in the URL to make it accessible

15._Examine the density of the Keyword so that it is placed between 1% or 2%.

16._Check the Keywords in search before being included in the text

17._Include keywords from SEMrush and enter correct match keywords.

18._Use SEMrush WDF to see the keywords of the competition, which we do not have.

Longer permanence on the website.

19._Use videos to extend the time of permanence, photographs, illustrate your content, etc. and all this makes the content you express more attractive to users.

Optimize conversion.

20._Use a textual call to action (call to action) in the middle of the blog content and insert a visual call to action, it can be through a button and place it in the first third of the post. This is very beneficial and more so if you include some products on the page to optimize the conversion.

21.-To modernize and disseminate content that already exists, you must update the date, spread it on social networks and expand and transform the content if necessary.

All these aspects must be taken into account when writing quality content, for this SEO offers you that possibility. Do not forget to take care of the grammatical elements, within the writing content and use a clear, simple and elegant writing, avoid rumination of words, use a correct spelling. Remember that it is written so that users clearly interpret the content and be able to apply it.

Did these guidelines help you to achieve quality in the content of SEO writing? Well, create a website or a blog, if you don’t have them yet, and start writing for that audience that is waiting for you!