What’s Branding all aboutBranding is all about creating a distinction that qualifies your business to be on market through a promise. A promise that should be consistent, and you should keep all along in your communication with your public.
Branding is about how to effectively communicate with your audience. Your brand must reflect what your business represents in terms of values to create a connection with your customers.
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It is very common that concepts such as Brand, branding and visual identity are used without distinction in similar contexts when in reality they are very different things.
The out-of-context use of these basic categories creates confusion that at the strategic level can be serious and with disastrous consequences for the conquest of the ideal market.
Hence, understanding the differences between these concepts will make our lives easier when considering the development of a brand that, in the eyes of ordinary people, is reduced to logo design.
So what is the difference between Brand, branding and visual identity?
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